The nine principles
Three under each pillar — each with a definition, a maturity ladder, and questions to sit with at the level of your organisation or across the collective.
Purpose
PurposefulPurposeful
Holds absolute clarity of purpose, and clearly understands and communicates its value.
Explore the principle →Decisive
Keeps an eye on what is changing and is prepared to act.
Explore the principle →Collaborative
Collaborates and connects, acting as part of an ecosystem while celebrating its uniqueness.
Explore the principle →Money
FinancialIntentional
Considers the possible financial futures ahead, asking “what if” and “what else”.
Explore the principle →Diversified
Generates income from diverse, purpose-aligned sources that balance money and mission.
Explore the principle →Protected
Plans for financial ups and downs and stays on top of the risks.
Explore the principle →People
People-poweredBold
Practises bold, effective governance and accountable, dispersed leadership.
Explore the principle →Supported
Trusts, supports and empowers its people, creating space for reflection and adaptation.
Explore the principle →Flexible
Shares knowledge openly, listens and learns continuously; stays curious and experimental.
Explore the principle →