Purpose · Purposeful
Purposeful
Holds absolute clarity of purpose, and clearly understands and communicates its value.
◆ What good looks like
Purpose is embedded and acts as a compass for everyday choices; the organisation knows the value it creates and communicates it with confidence.
What erodes it
Mission drift; purpose that lives in a document rather than in decisions; an inability to articulate value.
The maturity ladder
Emerging → Developing → MasteringEmerging
Purpose is stated but not yet guiding choices.
Developing
Purpose increasingly informs decisions and communication.
Mastering
Purpose is an embedded compass; value is clearly understood and communicated.
Questions to sit with
at the level of your organisationPrepareWhat is our purpose, in clear and simple language that anyone could understand?
RespondWhere do we see that purpose guiding everyday choices and behaviour?
AdaptWhen have we drifted from our purpose, and what helped us notice and reset?