Diversified

Generates income from diverse, purpose-aligned sources that balance money and mission.

◆ What good looks like

A healthy mix of income across a manageable range of sources; a balance of restricted and unrestricted funds; aware of untapped, purpose-aligned streams.

What erodes it

Over-reliance on a single funder; income misaligned with purpose; no view of the income mix.

The maturity ladder

Emerging → Developing → Mastering

Emerging

Income concentrated, with some misaligned to purpose.

Developing

Diversifying and generally purpose-aligned, though key-funder reliance remains.

Mastering

A well-balanced, diversified, purpose-aligned mix supporting mission and sustainability.

Questions to sit with

at the level of your organisation

PrepareDo we have a healthy mix of income and a balance of restricted and unrestricted funds?

AdaptWhich additional income streams fit our purpose but remain untapped?

RespondWhat income opportunities are coming, and how will we prepare?